Customer Stories
See how founders and small teams use Midday to manage their finances and run their businesses.
Ciarán Harris
CogniStream · Ireland
"Financial admin stopped being a source of friction. Midday actually works the way you'd expect modern software to work."
Company
CogniStream is an AI-moderated qualitative research platform. We have natural voice conversations with customers, analyse not just what they say but how they feel when they say it, and help businesses make confident decisions faster. I'm Ciarán Harris, CEO and Co-Founder, a two-time founder with over 25 years of research experience for global giants.
Challenge
I tried using Xero. It couldn't connect to my bank account reliably, the interface felt like it hadn't been updated in a decade, and just getting up and running was painful. It never worked out of the box. The real kicker? My accountant also used Xero, but he preferred I send him everything as a CSV anyway. That completely negated the point. As a founder, you need financial admin to just work so you can focus on building the business. It wasn't working.
Impact
Financial admin stopped being a source of friction. Midday actually works the way you'd expect modern software to work. I check in every few days to keep on top of things, and every few weeks I'll do a more involved session to get through receipt scanning and matching ahead of VAT returns. It removed the single biggest pain point from my week-to-week financial admin, and everything else it does is a genuinely useful bonus on top of that.
Favorite features
Receipt scanning and matching, without question. That's the feature that removes the most friction from running the business day to day. Before, receipts were scattered and matching them to transactions was tedious. Now it's handled. That one feature alone justified the switch. The AI assistant is a nice bonus too, being able to ask a natural language question about your finances and get detailed results is genuinely useful.
Vitalie Rosescu
Awwwocado · Netherlands
"All in one platform for freelancers looking to create clear insights on income and expenses."
Company
Awwwocado is a Webflow development business.
Challenge
What I lacked in other software is the overview of which invoices were paid and which were pending, and seeing my overall income. Existing tools didn't give a clear picture of finances.
Impact
Having a clear overview of income, invoices, and expenses in one place made managing the business much easier.
Favorite features
Invoices, because it's a big time saver. A clean share link for customers is very nice. Expenses being taken from my inbox and being able to upload expenses is a huge one. The invoice template is clean out of the box and very customizable.
Paweł Michalski
VC Leaders · Poland
"Invoice reconciliation used to take a full day each month and was always stressful. With Midday, that work is mostly gone and we finally have a clear financial overview."
Company
VC Leaders is an educational platform helping venture capitalists build better VC firms.
Challenge
Monthly invoice reconciliation was slow and painful. Missing invoices, manual checks, and no time left to properly categorize or analyze spending. The process regularly took more than a full day.
Impact
Midday reduced invoice reconciliation time by 1–2 man-days per month and made financial visibility much clearer through dashboards.
Favorite features
Clear financial overview, accounts payable tracking, invoice reconciliation, and a clean, intuitive interface.
Facu Montanaro
Kundo Studio · Argentina
"Managing invoicing, projects, and finances across tools slowed my daily work. Midday brought everything into one place and made my workflow much simpler."
Company
Kundo Studio helps startups and founders with fundraising, product launches, and growth through design and meaningful experiences.
Challenge
Managing invoicing, projects, and finances across multiple tools made daily work slower and more complex. Existing tools felt fragmented and hard to use.
Impact
Midday centralized invoicing, time tracking, and project information into one place, significantly simplifying day-to-day operations.
Favorite features
Invoicing and time tracking. Both became core parts of Facu's daily workflow and replaced multiple separate tools.
Nick Speer
Speer Technologies · United States
"Midday is bookkeeping software without the fluff. It's a ledger with modern tooling and integrations."
Company
Speer Technologies is an AI consulting firm in the US. We accelerate our clients' AI initiatives from problem discovery to production across industries including Finance, Healthcare, and Defense.
Challenge
I was spending too much time on weekends cleaning up my books, juggling invoices, and clicking around clunky software. It felt like another job, and the other solutions didn't work the way I wanted.
Impact
After switching from QuickBooks to Midday, it felt like I was in control of my books. I could see every transaction and expense as it came in and manage it without feeling overwhelmed.
Favorite features
Auto-categorization is far better than other programs, which saves time from manually organizing books. From there, I can export data and get insights into exact spending categories.
Richard Poelderl
Conduct · Germany
"My previous accounting setup was fragmented and didn't support my bank. Midday made invoicing easier and sharing clean data with my tax advisor straightforward."
Company
Richard works with companies that want to focus product development on building great products while outsourcing growth and marketing execution.
Challenge
His accounting tool didn't support his bank, required manual formatting of exports, and forced him to juggle multiple financial tools.
Impact
Midday replaced bank invoicing and made it easier to work with his tax advisor by exporting clean CSV files that integrate with accounting software. This significantly reduced friction while keeping control in one system.
Favorite features
Invoicing, CSV exports for tax advisors, and bank sync to track subscriptions and expenses.
Ivo Dukov
Smarch · Bulgaria
"Everything lives in one place now — customers, invoices, documents, and financial analytics."
Company
Smarch is a software development agency specializing in e-commerce, web applications, and custom backend systems.
Challenge
Before Midday, I was manually creating PDF invoices, piecing together bank reports to understand how the company was doing, and collecting financial documents every time accounting needed something. It was scattered and tedious.
Impact
Everything lives in one place now. I set up invoice templates once, have all clients organized, get real analytics on company performance, and keep documents in a proper vault. What used to take hours of admin work is now streamlined and mostly automatic.
Favorite features
Invoice templates. They eliminate repetitive work when billing multiple clients.
Guy Solan
Thetis Medical · United Kingdom
"Without Midday, I had no real visibility into our cash and relied entirely on my accountant. It gave me clarity without having to learn complex accounting tools."
Company
Thetis Medical is a medical device company.
Challenge
Without Midday, I had no real visibility into our cash and relied entirely on my accountant.
Impact
Midday gave me clarity without having to learn complex accounting tools.
Favorite features
Financial visibility and cash flow tracking.